With less than stellar sales in October, video game sales showed a 19% drop. EEDAR analyst Jesse Divnich has told IndustryGamers that the current decline should not be blamed on the hardcore gaming audience.

"We continue to be disappointed by the lack of sales in our industry. Again, this is not being driven by the core of the sector. Core gaming sales are actually quite healthy and they have been all year. The lack of sales continues to be driven down by non-traditional and casual gamers who have failed to make follow-up purchases."

"We believe it will take the introduction of some new style of gameplay or peripheral before we see a resurgence in the casual and non-traditional markets, which is why we strongly believe that Nintendo may launch a successor to the Nintendo DS in late 2010. Additionally, we believe the project Natal will create a resurgence in excitement for motion based gaming, not just among the core market, but casual and non-traditional gamers as well."

Source: industrygamers