Over at xboxfanboy.com, reports coming in that xbox pr people threw everything at Sony, during the PS3 launch, here is a quick run down.....

The Xbox marketing team did everything in their power to humiliate, taunt, and make fun of Sony's launch, all with a smile and a devilish whit. We mentioned France's love boat and the Foster's beer delivery
* During the PS3 launch in France, the Xbox team sent out text messages to anyone who'd accept them wishing everyone great night.
* More beer was delivered.
* If you were a waiting in line for a PS3 in the UK, the Xbox team handed out chairs to sit on with a URL on the back. The website, toolate, taunts the PS3 by saying "Xbox welcomes PS3 to the next generation. Sony ... you're late! Let the games begin."
* There were also reports that Microsoft employees were standing on nearby rooftops blowing whistles to drown out Sony's press conference talk.


Ahh console wars, I miss these stunts!